Situation
Ticket sales and sponsorships were stagnant. Disjointed brand and weak presence of the company gave an inconsistent look and message, contributing to a perception of instability. Marketing materials were not delivering nor did the Festival have the budget to produce much-needed collateral.

Solution
Visualeyes developed a look for the overall brand. In developing the corporate identity, Visualeyes designed several items that were cost-effective means for the Festival to market (i.e., PDFs that could be printed in-house or e-mailed; HTML e-mails). Visualeyes also developed a website that offered information about the Festival and allowed patrons to purchase memberships and donate online. Visualeyes also developed:

• Sponsorship packets
• Website redesign
• Collateral materials
• Direct mail campaign
• Promotional items

Result
Sponsorship interest and donations increased. Web hits doubled. Membership sales increased 20%+. Logo identified item sales provided additional streams of revenue.