Situation
Movie Trading Company was growing rapidly and needed an updated interior store look along with a complete POP package that would inform and direct the customer to the product area of their choosing.

Solution
Visualeyes evaluated the store layout and product categories and designed a color coded system that was easily visible from the entire store. Modular POP shelf and aisle systems were developed that would allow for standardized printing along with flexibility to change out promotions quickly. Additional items included:

• Gift cards and related POP
• Murals
• Window signs
• Direct mail
• End caps
• Ads

Result
Customers reported that it was easier for them to find the items they were looking for. Store managers said it took less time to change out POP. Store sales increased over projections.