Situation
This start-up, fast-casual restaurant needed an agency to develop everything from the look and feel of the restaurant — including layout and interior design — to the logo and advertising materials.

Solution
Visualeyes developed and executed a plan that included the following:

• Logo and tagline
• Restaurant interior layout
• Permanent and temporary signage
• Menu design
• Direct mail
• Ads
• Character development for flavors – illustrations

Result
The restaurant opened on schedule. Customer feedback on product and overall experience was very positive. The response rate on direct mail offers was over 20%. The restaurant outperformed its projections in the first six months of operation.